CASE STUDY 04 · GLOBAL RETAIL

Delivering Creative at Global Scale

As the sole designer supporting SHEIN Ireland & UK, I created campaign creative across digital, print, social and production while ensuring every asset was delivered quickly, consistently and on brand.

WEBSITE +
EMAIL

ADVERTISING+

SOCIAL

FASHION +
MARKETING ASSETS

ROLE

Graphic Designer I / Designer II

YEAR

2022 - 2024

SCOPE

Integrated Campaign Design, Design Systems, Cross-functional Collaboration

ROLE

Graphic Designer / Designer II

YEAR

2022 - 2024

SCOPE

Integrated Campaign Design, Design Systems, Cross-functional Collaboration

CREATIVE COLLECTION

This collection highlights the breadth of campaign creative delivered across multiple customer touchpoints, from digital OOH and social media to print production and experiential marketing. Every asset balanced speed, consistency and visual impact within a fast-moving retail environment.

Digital OOH Campaigns

Print & Production Campaigns

Social Media Campaigns

KEY TAKEAWAYS

What I Learned

Working at SHEIN strengthened my ability to deliver high-quality creative in a fast-moving environment.

Working at Speed

Delivering creative across multiple concurrent campaigns taught me how to prioritise, adapt quickly and maintain quality under demanding timelines.

Brand Consistency

Working within an established global brand reinforced the importance of maintaining cohesiveness while adapting creative across different formats and channels.

Collaboration

Successful campaigns relied on close collaboration with marketing teams and stakeholders, ensuring creative work was delivered efficiently and aligned with business objectives.

Design is how I solve problems. Sometimes that means creating a brand. Sometimes it's improving a customer journey. Sometimes it's helping a business grow. The goal is always the same: create experiences that work better for everyone.